Hudson Hawk Barber and Shop is getting into the hair product game.
The Springfield-based barber company is launching Hitch, a men's grooming line that will include two styling products, along with other products in development, said Hudson Hawk co-founder Thad Forrester. The line has already hit the shelves of every Hudson Hawk store, from Springfield to Bentonville, and will launch on the Hitch Website in mid-February.
The grooming line will include two men's styling products: All-Day Clay and Weightless Clay, Forrester said. Both clays retail for $25 each. Hitch is already developing a men's shampoo along with two other styling products.
“It's going to be primarily masculine-targeted grooming line of great products manufactured here in the U.S.A.,” Forrester said.
A scent meant to not compete
Hitch will be a completely separate business entity from Hudson Hawk, Forrester said. Brad Hashagen, chief financial officer, declined to disclose the total investment for the new business.
The company took extra time when it came to the scent of Hitch, making sure to avoid it being overpowering, Hashagen said. Hitch steers clear of strong fragrances like cedar and smoke that some other product-makers embrace.
“We were pretty specific on the smell to make it not compete with other scents you might be wearing,” Hashagen said.
Hudson Hawk's Midwest roots
On top of selling in Hudson Hawk stores and online, Hitch will be available from other retail outlets and barbershops, Forrester said.
Forrester eventually wants the Hitch brand to be recognized in places that have never heard of Hudson Hawk, like California or New York.
“We're going to embrace our Midwest roots,” Forrester said. “Most big hair product lines are kind of East Coast or West Coast brands, we're going to have one that's based out of more Midwest sensibilities.”
